Our Story

TROY CANDY MERCH STORY

Troy Candy, also known as Troy Williams, grew up on the Australian Peninsula with a passion for cars, creativity, and community. After leaving his Graphic Design studies to pursue cars, Troy went on to build Eye Candy Motorsports (ECM), a bold automotive brand with a loyal following. As ECM grew, so did the demand for merchandise, with supporters backing the brand through stickers, apparel, and more.

After departing ECM, Troy paused the merchandise side of the business to focus on new ventures, including Flipside and Gee Up, while also stepping into his most important role yet - becoming a father.

Now, Troy Candy returns as a family-run business built on the same values that have shaped Troy’s journey from the beginning: authenticity, loyalty, and connection. Every purchase supports a family business, encourages the next generation, and helps continue the Troy Candy story. Thank you for being part of it.

Welcome to Troy Candy!