Our Story

 

Troy Candy (aka Troy Williams) grew up on the Australian peninsula. Never excelled in school but hung around for the social aspect. He eventually dropped out of his Graphic Design course to chase cars… and somehow ended up creating one of the wildest car brands in the country — Eye Candy Motorsports (ECM).

ECM took off and naturally, the merchandise followed. Stickers, apparel, all the good stuff — and you guys showed up for it in a big way. But then things levelled up.

Troy exited ECM, hit pause on the merchandise, and went on to build bigger plays. Launching new ventures like Flipside and Gee Up, he stepped into the drinks game going head-to-head with the big vodka players. And somewhere in the middle of all the chaos, he also became a dad to two little legends (biggest flex yet). But here’s the thing… none of this would have been possible without you guys.

So now, Troy Candy is back. Not just as merchandise, but as something more.

This time it’s about building something with his family and for the people who made it all possible. The shop is now part of a real hustle with Troy’s own family getting involved behind the scenes. Even his nephew is learning the ropes, packing your orders, managing stock, and getting a proper crack at building a business from the ground up.

So when you grab a hat, socks or stickers — you’re not just buying merchandise, you’re backing a family-run business having a go and supporting the next generation.

Same vibes as always — good times, many laughs, and looking after our own.

Wouldn’t be here without you Legends.

Welcome (back) to Troy Candy!